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30 Nov 2016 
An internal poll of LinkedIn users revealed some surprising insights into extending conversations and converting sales leads on (and off) the platform.

More than ever especially in todays fast-paced, always-online marketplace people want to do business with other people.

Not a logo.

Not a brand statement.

Not a faceless avatar.

This timeless truth of marketing wisdom is more true today than ever: People want to do business with people they Know, Like, and Trust.

Extending the Conversation Well Beyond LinkedInWhen it comes to generating that critical Know, Like and Trust factor with a personalized, 1-on-1 marketing approach on a social network like LinkedIn, theres an often-overlooked marketing method that is proving more and more popular with the social media networks nearly 500 million users: Podcasting.

New data recently released by LinkedIn revealed a promising increase of podcast usage among its users, which means, if youre not already using podcasts, you should be adding them as another instrument in your Know, Like and Trust toolbox.

Recommended for You

Webcast, December 14th: Measuring Micro-Moments With Google Analytics

(Related: How Personal Should You Get on LinkedIn?)

Heres why it works: Not everyone has time to sit and read blog posts, whereas a podcast can be consumed during a commute, a workout, or walking the dog.

With a podcast, you can literally get in someones head, and that person takes your voice along (via ear buds, car stereos, etc.) wherever he or she is headed at a particular moment in time.


By The Numbers: Podcasts and LinkedIn UsersLinkedIn shared a recent infographic that demonstrates 35% of its users globally are regularly listening to podcasts, and that the level of engagement with podcasts increases significantly with seniority.

Amongst department heads, VPs, owners and C-suites, 44% are listening, LinkedIn noted in a post related to the data.

This means if youre not using podcasts, youre missing an amazing opportunity to grab a captive audience of decision makers, who can listen to you and what you can offer.

Why Podcasts Work So WellPodcasts are a richer medium, which means they can communicate your message more effectively. Using LinkedIn Messages and Posts to talk business is great, but you lose important cues like tone of voice and other additional words that help you communicate not to mention your personality!

Just as I coach my clients on using LinkedIn to generate new business not to scrub all traces of personality and individuality from their profile page, photos, or posts, a podcast is an excellent chance for your clients and prospects to get to know the real you.

Using a Podcast to build in those know, like and trust factors works so well because people trust you more when they hear the sound of your voice. They also feel your emotion, passion and expertise in your respective area.

Getting Your Podcast Noticed on LinkedInYou can also embed podcasts on LinkedIn using SoundCloud, and with LinkedIns enhanced features you have the ability to publish native blog posts along with embedding everything from podcasts to tweets to training videos right inside the platform as well.

You can also use your podcast as source material for a LinkedIn blog post.

Using a tool like, for example, you can also easily convert that audio into written posts. For example, I recently interviewed expert David Newman talking about public speaking tips, and had it transcribed to turn into a series of blog posts.

More Content = More CustomersIts also been shown in numerous marketing studies that multiple pieces of content are consumed by prospects before a purchasing decision is made.

Offering longer-form content, like giving away a free book or doing a podcast are examples of content marketing and extending the conversation outside of LinkedIn invites and messages.

The goal is to make yourself memorable, relatable, and likable with every piece of content you share on the network so get to it!

More by this author:Follow John Nemo:
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28 Jun 2016 
It is amazing how powerful SEO can be, but it is not just for Google. It can be used for a variety of search engines with much less complicated algorithms. Using SEO principles can dramatically help you optimize for different search engines outside of Google and achieve higher revenues.

Below are the main SEO principles you can implement today on a variety of platforms such as:

Amazon (Organic & Seller Center)

Google Shopping

Bing Shopping

ebay (Organic & Merchant Center)

Other Marketplaces

Using Keyword Rich Titles


First, having the keywords on your products is paramount. Having them in the right place is how you optimize your products for additional revenue. Here is the basic practice everyone uses:

[Brand Name] or [Brand Name] + [Some Modifiers]

This could look like:

Target Bohrs Wall Paint or Target Bohrs Wall Paint in Blue Low Prices

What is the issue with this? No one searches for Target Bohrs Wall Paint! Simple, right? You want the best keywords mostly on the left hand side because search engines will mostly count these words ahead of others. This is a good example:

Recommended for YouWebcast: Growth Hack Your Content Marketing: How to Create Great Content and Get it Seen

Blue Wall Paint in Small, Medium, and Large Bohrs Brand at Target

This is a much more effective SEO title. Here is a great template to work with when optimizing for these titles:

[Insert Keyword Phrase Here] + [Insert Modifiers] + [Insert either a CTA or Brand Names]

Of course, it is debatable what to use, because you might need to focus on your brand names for the particular marketplaces, in which case you would switch your keyword phrase with your brand name. Either are good to use and depend on your focus.

On a side note, one of the benefits of Amazon and eBay is that they show up in Google search as well.

If you optimize your title tags for Google search data, you also are optimizing your product listings for Google organic search traffic!

Keyword Rich Product Descriptions

Similar to the keyword rich product titles, you can also optimize the descriptions by having the best keywords in the first sentence. Having them mostly on the left-hand side is ideal.

You can also create bullet points to cover more modifiers. Your products will be searched by many long tailed searches, so having a bigger spider web is ideal. Here is an example. Say you sell Alienware M15x Computers. You know there are a lot of specifications to this product. Therefore, you want to include every specification possible in the title and description. Here is the best optimization for this particular product:

Alienware M17x i7 Processor 1,000 GB 8GB RAM Nividia GForce Card Free Shipping

The first section is the main keyword phrase someone is searching: Alienware M17x. The second section are the modifiers when someone searches for i7 Processor Alienware m17x, and the third section includes the modifiers to help people click on my listing over those of my competitors. It all works together to show up for more searches, and get more clicks and more sales.

Using Keyword Research Data


Google is the largest search engine in the world. It understands search queries better than anyone. Why would you not use their data to better understand what people are searching for?

You can use the Google AdWords Keyword Tool to uncover what people are searching for and apply those keyword phrases to your products. This way you are optimizing your products for what people search for on the internet marketplace.

Is Google search behavior the same on Amazon and eBay? Not exactly, but in most cases it would be very similar, which is why using Google search data is good for all marketplaces.

Keyword Stuffing

Amazon, eBay, and other marketplace search engines are not very advanced algorithms. They use keywords, reviews, and popularity through purchases to decide placements. However, by the time this article is published, I am sure it will all change.

With that being said, you can now insert more keywords than what you could do on Google, but remember to keep it readable and create the best content possible. Do not stuff for the sake of stuffing, but the same rules that apply to Google do not apply to the other marketplaces. Marketplaces have not been known to apply penalties for over optimization.

Here are some examples of where you can add more keywords to your products:

Amazon keywords: You can insert many different varieties of phrases here.eBay descriptions: You can put bullet points below your main description, and match phrases with your keywords.Amazon product descriptions: This is a good place to get good keyword phrases at the beginning of your description.Titles: This is ideal for any marketplace. You can also put modifiers on the end of the titles, like our Alienware example above, where it lists out the different part names.

Backlinking to Amazon & eBay Products

If you want to be ultra-creative in Google search, you can also optimize your Amazon and eBay product listings for different keywords, and then build links to them. This way they show higher in Google search for targeted keyword phrases and can help you achieve more sales.


Right now, the main factors for the marketplaces search engines, and even Google Shopping, are keywords, reviews, and purchases. Having strong SEO knowledge of keywords can really help make an impact on the keywords front and increase your revenue. This may change down the road, but, as of right now, strong keyword content is still king.

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04 Avr 2016 

Google is releasing the monthly security update for its Nexus Android devices today and with it, it is also announcing a list of the security vulnerabilities it has patched in this release. This month, the update includes patches for eight critical bugs, including one that affects the infamous libstagefright library, which has already seen its fair share of well-publicized vulnerabilities.

Google notified its partners about all the issues in this new bulletintwo weeks agoand for them (and anybody else who is interested), source code patches will be made available through the Android Open Source Project in the next two days.

Google notes that the most severe of this months issues would have allowedremote code execution on an affected device through multiple methods such as email, web browsing,and MMS when processing media files.

The majority of the issues fixed with this update were first reported between late 2015 and February 2016. In total, this months update fixes just under 30known vulnerabilities.

Nexus users should see an update for their phones pop up pretty soon.Now that at least a few other manufacturers are following Googles lead in releasing monthly updates (or are at least promising theyll do so), chances are they will also soon fix most of these vulnerabilities, too.

Featured Image: Rob Bulmahn/Flickr UNDER A CC BY 2.0 LICENSE
Admin · 520 vistas · Escribir un comentario
11 Dic 2015 
dallas seo services

Improving the ability of your website or blog to be found is what search engine optimization is all about, but it can still be a pretty confusing concept for many people out there. Knowing how to correctly optimize pages is an acquired skill, and here are a few tips you can use to develop it.

With Google's approach of not focusing intently on Meta tags, you should pay a lot more attention to title tags on your homepage. Your first 66 characters are displayed in the search engine rankings, so this is where your focus should lie. You need to sum up what your business is about right from the start. Save the fluff and get straight to the good stuff.

Bold important keywords. Don't overdo it, but keep in mind that search engines crawl the code on your site and pay attention to words that you emphasize. The engines then consider those words in your ranking. Bold words that are important and you'll guide the search engines right to the words you want them to see.

For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.

Besides, making sure to update your website daily, you should be providing fresh links to different websites. If you update your links daily, people will be coming to your website to get the latest links to all the new websites, which will increase search engine optimization.

Write for your readers, not for the search engine. Search engines are more intelligent these days than ever thought possible. They can actually judge content based on the reactions of a genuine human emotion. A search engine will realize what you are doing and rank your site lower if you repeat keywords too many times.

Diversify when getting traffic. Seek traffic through a number of methods so that you aren't relying exclusively on search engines to get people to your site. This way, you 'don't put all your eggs in one basket,' and won't be bothered by a momentary slip in search engine rankings.

Website owners should have the analytical tools they need to track website traffic already in place, before beginning a search engine optimization campaign. Traffic is the yardstick webmasters use to measure the success of SEO efforts. Before starting SEO so that they have a baseline for comparison, their analytical processes need to be in place.

Test your third party resources before you use them, and ask others who have, how they performed. You do not want to find yourself relying on a search optimizing tool that is completely inaccurate or faulty. Ask around, try them out, and make the best choice for what you need.

Don't use generic words in your key words list, like "computers" and "books". This will generate too many results and will most likely, not show your site at the top. Instead, using more specific words and phrases like "buy cheap computers online," can be less competitive and be more effective for your site.

Keep an eye on the calendar and plan your search engine optimization strategy, to take holidays, special events and seasonal offers, into account. When you research effective keywords, you will see that holiday-related keywords spike, in the days and weeks leading to the holiday. Your optimization efforts, to the season, although take advantage of these variations by tailoring, not only your content.

By visiting ".edu" domains and creating backlinks on their blogs and forums, boost your website's SEO. Also search for .edu sites in need of sponsorship. Search engines favor .edu websites and sites with numerous backlinks. Make sure that the comments you leave on these websites are relevant and not a hard sell for your company or product.

Staying away from flash will be key in maximizing your search engine optimization potential. Many search engines have trouble indexing flash content so creating a website entirely in flash or even with the majority of it made this way can be a critical error. Make certain that the text is rendered as HTML to allow search engines to see it if flash is outputting any text on your site.

When supplying information in your copy, include phrases like "How do I..." or "Where can I find..." in your keywords. People love to write questions into search engines, and you want to supply the answer. You can even use the question as the title of your post, which will rank it high for those keywords.

Search Engine Optimization intuitively recognizes the value of social network sites and puts that value into play by using these networks to pull more people to your web site. Controversial and even shocking title tags almost never fail to work on social media sites!

You have to really be committed to SEO in order for it to help you become more successful. Different methods work at different times, so it is important that you change your SEO methods over time. If you are not ready for that type of commitment, then this may just not be for you.

Understand that having a site that can only be viewed by people that have Flash installed will only decrease the amount of traffic to your site. Not everyone has that installed and many people that only have access to public computers will not be able to view your site.

Long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition, don't ignore long-tail keywords. when optimizing your content. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related problems, ideas and issues to find new long-tail keywords to use.

In summary you want to do all that you can to learn about search engine optimization. Here are many of the most essential tips, though a lot of helpful information is out there. Hopefully this has give you all that you need to build a foundation in SEO while making sure you are inspired to excel.

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25 Nov 2015 
A web designer is a costly expense when it comes to managing an online business. If you are new to the world of business, you can save tons of money if you design your website yourself. Don't cut corners! Use the information ahead to get started on your site and make it look professional.

Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.

Try to keep current with information related to webdesign. Internet forums are a great place to visit for this information. Everything is right there on the world wide web. You simply have to take the time to look.

To help your website visitors find their way home on your site, always include a link to your homepage on each page of your site. Having a home page link that is visible allows your reader to easily make their way back to starting point. If you do not have a home page link then your visitors might get frustrated and leave your site altogether.

Test your website before it goes live. There's nothing worse then launching your new website and having to take it down right away due to bugs or other issues. Get a group of people together who are using different web browsers and computer platforms, and ask them to use a beta version of your website, writing down any issues they come across.

Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.

You should always put in the effort to make a customized error page for your site this page should include a basic sitemap that links users to the major sections of your website. This ensures that if visitors follow a bad link or spell your URL wrong, they will be able to find what they are looking for.

Include text content on your link page. This will let your visitors know what they're going to click on. Someone could mistakenly click it by using a keyboard shortcut if you have links that don't specify where it takes you.

Try having a consistent and clear layout in the design of your sites. Clean layouts that make use of a lot of white space tend to enhance the site's readability and overall look. The layout must be focused on the content. In order to avoid having your site appear incorrectly, try using fonts that are on every computer.

Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. By combining pages that have content that falls below this number of words, aim for having at least 400 words on every page of your site.

Do your best to stay consistent with your efforts when you are learning web design. You don't want to learn a couple of things then come back a couple of weeks later and try to learn something new and already have forgotten the information that you had previously learned complicating your whole web design process.

When using links on a page be sure the link uses text content. When a link uses text content, it is easy for the visitor to see and understand where they are going. It may be possible to click them by accident and result in a key board shortcut if you have links that have no text content.

When designing a website, you want to keep the privacy of your customer's information in mind. Set up proper encryption for submitting data, and never store customer passwords and such in a text document. Make sure you set up your website properly so that your customers know that visiting and interacting with your site is safe.

You should set aside at least one day per week to update your website. You should at least check up on it to make sure that it's functioning properly if you're not updating it. As a site designer, it's up to you, and you alone, to ensure that your site is in perfect working condition. You could lose a lot of traffic if you fail to do so.

If you keep learning as you are designing a website, that will be a benefit to you. Once you have tackled one site design aspect, move on to the next one and master that one, too. This could slow down the process of site-building, but you'll be rewarded with information that you need to create dozens of sites once you learn it.

Running a web and site designing, must have a personal office. Avoid distractions, to make everything effectively work in your space. Make your office supplies and tools easily accessible, and keep an optimized work space for your needs.

We are all used to seeing the letters "www" at the beginning of a website address. But this well known sub-domain is not always necessary to gain access to a site. Be sure that your site works with or without this, as you could lose a lot of traffic by users who don't know that it works both ways.

Now that you have digested this great information, hopefully you have discovered something new about web design. The importance of web design has hopefully been stressed adequately in this one, even though this is just one article out of many possible ones.

You've read the advice here and are ready to put it into action, so get ready to design your site! Start by sketching out a design and making lists of the content you'll need and you'll have your website online in no time.

Once you are educated on web design, you will be confident on trying it for yourself. Just don't become stagnant with the learning process staying hungry for new industry and information developments is absolutely vital in the tech field. Skill and enthusiasm, coupled with resources like those found here, will jump start your web design projects and bring you much success.
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